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We’ve been regulars at fashion week in Mumbai for a little over three years now, making videos and taking photographs. Indian makeup giant Lakmé defines the looks that you see on the ramp and it’s interesting to see how various trends and experimentation work on the Indian face.

As Head of Innovation at Lakmé, Purnima Lamba has the inside scoop on the Indian woman’s idea of beauty. We asked her one question: How does the Indian woman experiment with beauty?